Vemuto is a social commerce platform that uses customer interest, feedback/ratings from friends and families to evaluate shopping trends for products and services and present them with personalized recommendations.Vemuto encourages customers to share their feedback and ratings for their buying experiences which in turn becomes trusted feedback for friends and family.Vemuto helps sharing products/services with compelling value with little to no marketing budget among a group of trusted friends and families.Vemuto uses publicly provided comments and ratings to build your network of buyers/sellers.Vemuto mobile app is built on enhancing personalization using machine learning that promotes:1. Consumer confidence in business products and services2. Sharing business experience and feedback3. Building a network of buyer and sellers4. Offering suggestions for cross sell and up sell opportunities